Interview with a Local SEO Agency Expert

I had the opportunity to interview Neal Walters, SEO Expert in Dallas and Irving from and

SEO of course stands for Search Engine Optimization, sometimes called Search Engine Marketing (SEM). Neal learned SEO from an elite group of SEO experts that have mastered the science of moving a website to the first page of Google. Any business that doesn’t have its web page on page 1 for the most relevant keywords can benefit from a service like this.

For example, suppose you are a plumber, if you search for “Irving emergency plumber”, does your site come up?  Neal also does “Lead Generation”, where he will build a site that gets ranked, and redirect phone calls from that site to your business.

Most business owners and even marketers don’t have the knowledge, experience, and technical skills needed to do SEO themselves.  They should be freed  to focus on building their business, and leave the technicalities to someone else.

Neal has recently completed an SEO book currently under the working name “SEO for 2017 and Beyond”, soon to be available on Amazon in both kindle and printed formats.

He allowed me include an excerpt from his book:

Search Engine Optimization (SEO) is the process of moving a web page toward the first page of a search engines result pages (SERPs).
Through out this book, I will follow the common parlance and frequently refer to “an SEO” as a person who performs SEO.
The gold standard is Google, but some are concerned with Bing and Yahoo as well.  Yahoo has had its own search engine, used Google and acquired Inktomi, but since July 2009, started using Bing’s search engine rather than maintaining their own.
Google has the largest market share of searches at 64%, Bing at 19.8%, and Yahoo at 12.8%.  Thus most people focus solely on Google.
People use search engines to find answers to their questions, solutions to their problems, locate local businesses, medical advice, and so on.  Keep in mind what pays the bills for search engine companies is the paid ads they place on the search results page.
This book focuses on SEO of natural or organic search, as opposed to paid advertising.

When people refer to “black-hat”, “gray-hat”, “white-hat” SEO, they are often referring to the techniques used to increase a sites rank.  As in the movies, the white-hat is the good guy, and uses techniques that Google approves of; while the black-hat is the bad guy, and uses techniques that are probably against Google’s stated practices.  The black-hat is more interested in how can I increase my ranking (the fastest and cheapest without hurting the site), where as the white-hat might spend his time getting links from real reputable websites (often by an “outreach” program), creating Infographics that get shared, or higher quality articles that have wide appeal.
One of my mentors (unfortunately I cannot remember which one) once said:

“There is no white hat or black hat; at the end of the day, there is only your bank balance.”

One might also say that the SEO is in the marketing, advertising, or lead generation business.  The typical local business that hires an SEO wants more traffic, i.e. more leads, which will turn into more customers.  Some SEO’s will focus on selling leads to the business, rather than moving the client’s website up in the rankings.

Check out Neal’s site:, and fill out his discovery form to see how he can help your business. He will do a free and private video analysis of your website.

Details About The Lesser Known Museums In Dallas

In Texas, locals and visitors find amazing opportunities through museums. This collection of museums provides them with breathtaking works of art and art history education. They present patrons with an extraordinary experience and understanding of beautiful art discovered throughout the world. The following are details about the Lesser Known Museums in Dallas.

The Meadows Museum

The Meadows Museum is located at 5900 Bishop Blvd in Dallas. As it states in its missions statement, the museum provides an artistic education through the collection of historical pieces. It presents the opportunity to bring understanding to the local area through displays and exhibits. These displays and exhibits contain beautiful masterpieces from all over the world. They offer aesthetics and history to all who visit the museum.

In current exhibitions, patrons can view Modern Spanish art retrieved from the Asociacion Coleccion Arte Contemporaneo. This exhibition expands throughout the month of January. The Festival Book for San Fernando offers etchings created by Juan de Valdes Leal. It also includes several Spanish Baroque period pieces by other amazing artists.

Hours of Operation and Admission Costs

The museum is open Tuesday to Saturday from 10 am to 5 pm. It is open at 1 pm on Sundays until 5 pm. It remains open on Thursdays until 9 pm.

Admission for the Exhibitions starts at $12 for adults. It is $8 for seniors from age sixty-five and up. Students may enter for $4. All patrons who enter the museum after 5 pm on Thursdays aren’t required to pay admission costs. All children who are eleven and younger get in free. Admission is also free for all active-duty military personnel.

The Museum of Geometric MADI Art

The Museum of Geometric MADI Art is located at 3109 Carlisle Street in Dallas. The museum provides a collection of MADI art that provides unique geometric techniques that aren’t confined to a frame. The artwork on display currently includes works by Paul Abbott, John Samuel Abrams, Arthur Aeschbacher, Rebecca Alston, and Josef Albers.

The museum provides workshops and other events for anyone who wishes to participate. The current event offered by the museum is the Juergen Strunck exhibit. It provides beautiful printmaking and drawings produced by this artist. He began as an art professor at the University of Dallas. Today, he is a brilliant professional who produces brilliant pieces loved throughout the state.

Hours of Operations and Admission Costs

The museum is closed on Mondays. It is opened from 11 am to 5 pm on Tuesday through Saturday. It remains open until 7 pm on Thursday. It opens at 1 pm and remains open until 5 pm on Sunday.

There aren’t any admission fees currently to visit the museum. However, any patron who wishes to provide a donation is welcome to do so. They can provide these donations when they visit or through online venues.

The Sixth Floor Museum at Dealey Plaza

The Sixth Floor Museum at Dealey Plaza 411 Elm Street in Dallas. This museum was created in honor of President Fitzgerald Kennedy. The museum provides a guided tour that offers an audio guide introducing the life of this amazing American and president. It spans throughout his entire life story, his presidency, and his heartbreaking assassination.

The museum also offers educational programs for entire history classes. The school administrator can set up these programs for their history students online. Higher fees may apply but accommodate the admission prices required for thirty or more students. These rates offer schools an amazing savings when they book more than one class at a time.

Hours of Operation and Admission Costs

The museum is open on Mondays from 12 pm to 6 pm. It is open Tuesday through Sunday 10 am to 6 pm.

Adults pay $16, and seniors pay $14 for admission. Children and young adults ages six to eighteen pay $13. Children under the age of five with audio guides require $4 for admission. However, if younger children don’t utilize the audio guide there aren’t any admission fees.

The Dallas Holocaust Museum

The Dallas Holocaust Museum is located at 1717 N Hardwood Street in Dallas. It provides a variety of events held throughout the month. It provides workshops that help patrons experience impressive artwork and attend educational options. It hosts Arts and Letters which is an art series in which award-winning authors share their works with patrons. They also offer Off the Wall which is a program in which the museum offers a twist on pop culture.

The museum also provides an educational program that explains the events that led up to and finally ended the Holocaust. They discuss popular historical individuals such as Anne Frank and the military forces that ended Hitler’s reign.

Dallas Museums provide patrons with unique experiences. They have the chance to review extraordinary artwork and discover more about its rich history. They are an idyllic experience for tourists who are visiting the area. For more information about these museums and other local attractions read more here now.